Fine wine advisory.
Drinks brand growth.
Barrelheads is a London-based fine wine and spirits business operating across two distinct areas: personal wine advisory for private collectors, and strategic sales, distribution, and commercial development for drinks brands.
2013
Founded in London
10
Brands represented
6
Countries across portfolio
29
Wine regions sourced
Our Story
Two sides of the
same glass.
Barrelheads was founded in London in 2013 with a straightforward idea: the drinks industry rewards genuine attention. Whether that means sitting with a private collector to understand their palate, or working alongside a brand owner to build a commercial strategy that actually delivers — the principle is the same. Listen first. Then act with focus.
On one side of the business, we operate The Private Cellar — a bespoke wine education and cellar advisory programme for individuals who want to understand what they drink, not just collect it. On the other, we partner with drinks brands across gin, tequila, mezcal, prosecco, rosé, whisky, lager, and more — providing the strategic sales, distribution, and brand development infrastructure they need to grow in the UK, Europe, and beyond.
What connects both sides is a deliberate refusal to operate at scale for its own sake. We keep our client list small and our brand portfolio focused. Every relationship gets proper attention. That is how we were built, and it is how we intend to stay.
For Private Collectors
The Private Cellar
A personal wine education and discovery programme built entirely around you. Every programme begins with a detailed questionnaire and a genuine conversation — we learn your palate, your pace, your curiosity, and your dietary needs. Then we design a 12-month curriculum from scratch.
Each month, a curated six-bottle case arrives at your door with tasting notes written specifically for you. Depending on your programme, you may also have monthly tasting sessions with your sommelier, on-call guidance by text, vineyard trips, and more. Wines are sourced from 29 regions across 12 countries — chosen for what they teach, not what they cost.
Explore the ProgrammePersonal, not algorithmic
Your dedicated sommelier learns your palate and designs a curriculum that evolves with you. No two programmes are alike.
Education through drinking
Not lectures, not exams. A case of six bottles at your door each month, a tasting card with every bottle, and a sommelier who answers your questions the same day.
Origins over price tags
The average bottle in your monthly case sits between $20 and $65. We choose wines for what they reveal — about a grape, a region, a technique — not for what they cost.
No commitment, no contracts
Month to month. Pause, change tier, or stop at any time with 30 days’ notice.
For Drinks Brands
Distribution &
Commercial Development
Barrelheads is a strategic sales, distribution, and brand development partner for drinks brands looking to grow in the United Kingdom, Europe, and beyond. We deliberately limit the number of brands we work with, and we never represent competing brands within the same category — ensuring every brand gets genuine focus and attention.
Our services span commercial strategy, go-to-market planning, sales development, distribution and logistics, e-commerce and Amazon optimisation, marketing support, trade show activation, and team development. We work with brands at every stage — from emerging producers finding their first listings to established names expanding into new international markets.
View DistributionFocus over volume
We keep the portfolio deliberately small. No competing brands in the same category. Every brand occupies a clear position and gets the attention it deserves.
Full commercial infrastructure
From brand positioning and pricing strategy through to distribution, warehousing, and invoicing — we handle the operational reality so brand owners can focus on building their brand.
International reach
Operational in the UK and France, with strong relationships across Italy, Spain, and Germany, and a growing network in the United States.
Long-term partnership
We act as a permanent extension of your commercial team — refining strategy, expanding distribution, and exploring new markets as the brand grows.
Current Portfolio
From Provençal rosé to Oaxacan mezcal.
The Barrelheads portfolio spans six countries and every drinking occasion. Each brand is chosen for the story it tells as much as what's in the glass.
Palmaráe Gin
Botanical Gin
Bellamie
French Liqueur
Sapling Spirits
Gin & Vodka
Cloudmaker
Single Malt Whisky
The Emissary
Prosecco
Lady A
Provençal Rosé
Highclere Castle
Heritage Gin
Bandido Mezcal
100% Agave Mezcal
Tico Tequila
Premium Tequila
Soba Circus
0.0% Nootropic
It starts with a conversation.
Whether you are a collector curious about The Private Cellar or a brand looking for a commercial partner — we would like to hear from you.
Barrelheads Ltd ·Registered in England · Company No. 8674671 · VAT GB 172 0395 21 · AWRS XDAW00000116967